To answer this question, we need to answer some additional questions :
- Do you know who your visitors are?
- Can your website be found in the major search engines (i.e. Google)?
- Are you receiving enough website visitors?
- Are you receiving the enquiries for new businesses which you would hope to receive?
- Can your website be viewed properly on mobile devices?
If the answer to any of these questions is NO, then your website probably isn't working for you. If this is the case then you are missing an opportunity. The process of attracting visitors to your website and converting them into paying customers is simple but easier said than done.Your website is a valuable marketing tool to help you build your business and one that can generate leads for new business on a regular basis.
First of all you need to make sure your website content is optimised for the words your prospective clients will use to find you. This involves telling Google the link text and descriptive text it should use for each page in its search engine listings. Using the right words will encourage visitors to click through to your site.
The look and feel of your site also matters. But most of all it is essential that you present your visitors with a clear "call to action" to get them to do what you want them to do, whether it be to complete an enquiry form, request a call back, request a quote or something more specific to your business.
When your website visitor contacts you through your website it is useful if you are able to capture their contact details so you can continue to communicate with them. With properly prepared email responses you can send a series of messages to these individuals, sent automatically through your website. In this way you can keep in touch with prospective customers even while you are busy on other tasks, 24/7, 365 days per year!
Finally, if you fail to monitor your visitors through your website analytics, you will not know how they found you or who they are. With the right analytics solution you will know which companies have been on your website regardless of whether they contact you or not.
Make your website an important marketing tool and it will pay for itself.